A WordPress theme with overwhelming visuals that make people want to buy from this online store.


The primary purpose of an e-commerce site is to sell things. For this reason, it is very important to convey what the site is selling at the first glance, and at the same time, to show what benefits the site can provide. However, the reality is that many e-commerce sites simply display products and fail to focus on the benefits to users.

The feature of “GLAMOUR” is that it can introduce items with free expression. The top page header features a split slider that can display products, blogs, feature articles, and other content of your choice, creating a highly flexible first view. With the content builder function, the main contents that stimulate readers’ curiosity, such as special features, blogs, and product rankings, can be built quickly and intuitively.

In addition to being an information transmission tool that expresses a strong individuality, “GLAMOUR” functions perfectly as an EC site, proposing a new style of EC site where media and EC coexist in a perfect balance.

Compatible with Welcart. Easy operation from product registration to customer management.


There are several ways to build your own EC site, but one of the most well-balanced methods in terms of time, cost, and operation is to use an open source CMS. One of the advantages of using it is that there are many plug-ins that can be used to expand the functionality of WordPress, and there is also a lot of information about troubleshooting available on the Internet.

There may be questions about whether people without specialized knowledge can operate and maintain their own EC sites, but GLAMOUR incorporates the framework, functions, and design necessary for EC sites, and even WordPress beginners can make detailed settings from the theme options with intuitive operations, such as content creation, placement, and display methods.

The theme is also compatible with Welcart, a Japanese shopping cart plugin, so you can smoothly implement shopping carts, emails, order lists and customer lists.
※The “Welcart” plug-in can be used for free.

Easy-to-view product listings, and lines to get to the products. It support you in building a fully operational EC.


On an EC site, it is not possible to hold the actual product in your hands and check its texture, but it is possible to provide an experience as close to that as possible by making full use of product descriptions, photos, and user reviews.

The list page can be instantly sorted by category, price, and availability, as well as labeled as “NEW” or “SALE,” and a second product image can be displayed by hovering the mouse over the product thumbnail image. It also allows you to display a second product image by hovering over the product thumbnail image.

The detail page is also equipped with a magnification function that allows you to check the details of the product according to the movement of the mouse, and an information table with tabbed display that allows you to organize the product details compactly and express the details clearly.

Attract smartphone users. Create an EC site with app-like visibility and operability.


As data on smartphone usage rates shows, mobile design has become an essential element for any business. There is no doubt that this trend will continue to accelerate in the future, and we need to focus on designing and presenting products in a way that assumes all users have a vision of viewing and purchasing products from a smartphone.

To ensure that the appeal of the content can be fully felt on a smartphone, we have devised a pleasant animation, a sense of volume that emphasizes readability, and margins that are down to the pixel.

If you compare the demo site between a smartphone and a PC, you will see that the store’s world view and atmosphere can be expressed regardless of the size of the screen. There are only a few mobile-responsive EC sites that are designed with ease of searching and buying in mind, but GLAMOUR can build a top-level smartphone site.

Promote recommended products and sell seasonal items. Manage with product management functions.


In the retail industry, such as apparel and consumer electronics stores, the cycle of product replacement and trends is short, so a flexible management system is needed. Campaigns and sales can be conducted at the right time without missing a commercial opportunity.

You can manage the product display from the management screen, such as the list of products registered in the product master beforehand, this is the best one, and this is the related product, so you don’t need to take extra time to update the product lineup when the season changes. You can also display your products in header carousels, footer areas, and widgets for effective PR.

It also has a CTA function that posts sale and campaign information in a modal window. You can display modal CTAs in different styles on the top and bottom pages, and show or hide them on various archive pages and detail pages, making it possible to implement CTAs that do not interfere with user interest.

Just fill in the text and images. Three types of beautiful page templates are easy to use.


One of the objectives of “GLAMOUR” is to break away from the traditional EC sites that just display products and focus on sales, and to provide additional value through product sales that emphasizes contact with customers. Therefore, in this theme, we have prepared three types of content that will become long-term assets for your EC site.

・Template 1 (CONCEPT)
・Template 2 (ITEM RANKING)
・Template 3 (List of Authors)

With these templates, even if you do not have a physical store, you can convey your store’s policies and the atmosphere of your staff and workplace in a realistic way, creating an atmosphere where readers can easily participate. Anyone can create beautiful and sophisticated pages by simply setting up the text and images in each template.

Ability to attract customers. Become a popular EC with featured articles and blogs.


In addition to the ability to attract customers, the brand power and trust of a website is inferior to that of a large EC mall. In order for users to recognize your site and build a relationship of trust, it is essential to provide them with useful content.

“GLAMOUR” not only promotes the appeal of products through their specifications and functionality, but also has “feature articles” that tell the unique story of the products based on the experience of actually using them. It gives users a sense of security, similar to customer reviews, by introducing how products change users’ lives through their actual experiences.

You can also post a direct link to the item’s detail page in the feature article so that you can catch the opportunity for action. Of course, you can use blogs as well, so you can communicate the atmosphere of your staff or store, or use niche words to attract natural inflow, which will have a synergistic effect on your marketing.

Create a user-friendly shopping site that is thoughtfully designed from the user’s perspective


In order to make the shopping experience smooth and stress-free, it is important to present a clear overall picture of the site, and to make sure that the user’s intentions mesh well with the site’s display. When users are able to run around the site as they wish, they will be able to create a rhythm and will naturally feel happy.

“GLAMOUR” is characterized by its page layout that encourages users to move from article to article and the way it presents side contents, starting with the stylishly systematized floor plan with the mega menu installed in the global menu. In addition, it is worth mentioning that even though there are independent posts for blogs, feature articles, and product articles, you can go around the articles without feeling any barriers at all.

The basis of shopping is to entertain with the eyes. GLAMOUR’s advanced line design, which gives users imagination and excitement, provides a reliable customer experience.

Popular Online Stores Are Ready to Go!
A Magazine-Based EC Theme That Is Ahead of Its Time.

The EC market continues to grow faster than we expected and is likely to continue to attract a lot of attention. Nevertheless, the EC ratio in the domestic EC market is still somewhat low compared to its overseas counterparts.
With the recent dominance of major EC platforms, it may seem that the style of EC has been established, but in reality, it is still in the process of evolving and will continue to drastically change the nature of EC as time goes on.

“GLAMOUR” was born in such an era as an EC theme that realizes two-way communication between stores and customers by conveying the appeal of products and changing the uniform and one-way sales method that is often seen in current EC sites.
We are proud that we have been able to create a breakthrough in the traditional showcase style of EC sites, and we hope to show a new form of online stores.

Although the EC business has unlimited potential for growth in the future, the number of rivals will increase as time goes by, and business opportunities will surely decrease.
If you are still thinking of opening an online store, hurry up and start with “GLAMOUR” as soon as possible.

The advanced features of TCD theme support your website.

  • Compatible with Welcart plugin “WCEX DLSeller”
  • Compatible with Welcart plugin “WCEX SKU Select”
  • Compatible with Welcart Plugin “WCEX Widget Cart”
  • Top Page Hero Header (Image, MP4, Youtube, Slider)
  • Content builder to enable highly flexible top page configuration
  • Product magnification function on the product detail page
  • Add product thumbnail display on product archive page
  • Global menu that supports two types of mega menu with image images
  • Mobile drawer menu that supports banner display
  • Header carousel that can display any article type you choose
  • Original alternative image for thumbnail
  • Theme options management for quick theme changes
  • Google Map custom pin markers that can also display logo images
  • Designed protection page that is effective for acquiring members
  • Intuitive page builder feature for creating articles
  • Header bar tracking and fixed display function (PC/phone)
  • Logo upload function compatible with Retina display (header/footer)
  • Related article and profile information display function under the article
  • Loading screen setting function
  • Emoji-related loading settings (improves page display speed)
  • Custom CSS
  • Favicon settings
  • Quick tag setting function that allows use of designed HTML tags
  • Custom color function (main, sub, text color)
  • The ability to change font size for each element (headings, body text)
  • Adjust the size of registered eye catching images(regenerate thumbnails)
  • Date, category, tag, contributor name and comment display function
  • Compatible with Welcart Plugin “WCEX Order List Widget”
  • Compatible with Welcart plugin “WCEX Multi Price”
  • Responsive design (PC, tablet, mini tablet, smartphone)
  • Footer menu area that can be customized to any arrangement
  • Footer article list where any article type can be selected and displayed
  • Hover effect settings (zoom, zoom out, slide, fade)
  • 4 types of SNS buttons (Twitter, Facebook, Instagram, Pinterest)
  • Facebook OGP and Twitter Cards function
  • Standard font (selectable from Arial, San Serif, and Times New Roman)
  • Column left/right change function
  • Customization of the 404 page
  • Footer menu bar for smartphones
  • Ad space management function (upload/replace)
  • Page Template “CONCEPT”
  • Page Template “ITEM RANKING”
  • Page Template “Writer List”
  • Custom Post Type “FEATURED ARTICLE”
  • Custom Post Type “News”
  • Original Widget “Designed Article List 1 and 2”
  • Original Widget “Article Slider”
  • Original Widget “Column Category List”
  • Original Widget “Google Custom Search”
  • Original Widget “Archive List”
  • Original Widget “Category List”
  • Original Widget “Advertisement (random display function)
  • Breadcrumbs list with structured markup in microdata format
  • “Meta title” and “meta description” can be set for each page
  • Multilingual support for the administration screen (Japanese and English)

The theme is compatible with the following extension plugins
「WCEX DLSeller」「WCEX SKU Select」「WCEX Widget Cart」「WCEX Order List Widget」
「WCEX Multi Price」「WCEX Auto Delivery」「WCEX Multiple Shipping」「WCEX Coupon」

WordPress theme “GLAMOUR” (tcd073)

JPY 43,780 (tax included)




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Required Environment

WordPress 6.X or higher and PHP version 7.4 or higher are required for the server environment.
For WordPress installation, see the official documentation.