A masterpiece of a beauty portal site that attracts female fans with its sense of style.
The majority of customers in the cosmetic surgery industry are women. Despite this, the reality is that the majority of websites are still suspicious and masculine. There are very few websites that have the enveloping atmosphere of understanding women’s minds and being able to meet their needs.
This is a serious situation. It’s a market about beauty, but not being beautiful is fatal. NOEL was born to solve such problems faced by the industry in an instant. The clean, white-based design creates the best relaxation space. It is designed to make a good impression on any female user.
In addition, it has an outstandingly easy-to-follow navigation system to help users get to the page they want. We have achieved a smooth and comfortable navigation through the site without getting lost. As a large-scale website, NOEL has the functionality to store a huge amount of content. We hope that you will take advantage of this all-in-one package to advance your web strategy.
Parallax header that moves with time difference is fascinating on both PC and smartphone.
“First contact” is very important. And on a website, the header is a big part of the success or failure of first contact. Of course, everything about the NOEL header is perfect, not only on the PC, but also on tablets, smartphones, and any other device.
The header of the top page features a “parallax slider” that adds a parallax effect to multiple photos, creating a relaxing story as if you were viewing a flowing video. It’s easy to set up, just add multiple photos and a catchphrase. If you want to customize it further, you can set the slider speed, font size, sub-catchphrases, and even buttons. You can also change the slider to one without parallax, or play a video of your choice.
The header of the lower level pages such as articles and archives are also carefully designed. If you take a look at the demo site, you will see that all the pages are highly appealing on average, and you will realize how TCD theme pursues the first contact.
New users will enjoy the information content and will be able to make a reservation or sign up.
A site that is comfortable to use and a site structure that is easy to understand are essential measures from the perspective of usability, but they are ultimately worthless if they do not lead to results (conversions). The goal is to complete the flow of the site through user action.
In addition to a structure that is easy to read and easy to understand, NOEL is designed to stimulate users to take action at just the right moment.
NOEL’s content design is very simple.
In order to show the next content, you need to devise a way to show the previous content, and then the next, and so on, stimulating the user’s curiosity and intellectual desire and encouraging their eyes to move downward. The destination of their gaze can be the reservation button on the footer bar (smartphone), the consultation application button in the footer area (PC), or the banner on the article or side menu.
A first-class smartphone site contributes fully to brand strength and sales.
In the beauty market, where the smartphone user base is the largest, everything from first contact impressions to reservations and applications must be completed on a smartphone. Therefore, it is not enough to have an application form, but it also needs to be attractive on a smartphone.
However, in the field of web production, smartphone sites are mostly created as an extension of PC sites. With extremely small headers and text-based design, there are few sites that are designed with a smartphone-first mindset, and the majority of smartphone sites are still in development.
In the smartphone view of NOEL, each of the contents stands out even more than in the PC view. This is true not only for the top page, but also for the campaign, staff pages, and other lower-level pages. Please take a look at the demo site on your smartphone. Even on a small screen, the realism is still there. The structure of the site is such that users will be able to expand their image of the site with just a smartphone, and even close the deal.
A campaign page that drives new customers to your site. Get a competitive edge over the competition.
Limited-time offers, discounts, and trial offers are marketing methods that are suitable for attracting new customers due to their low threshold. However, such campaigns are useless if they are not displayed where users can see them. Campaign information is meaningless if it is buried deep within the site.
“NOEL” is equipped with a post type that categorizes and displays only campaign information, allowing it to be displayed in an organized manner like a coupon collection. This allows users to check out special information at a glance without overlooking it. In addition, we have also secured the leading lines to the campaign pages. For example, the mega menu, the bottom of the top page, and the right side of the top page. Every space plays a role in guiding you to acquire new customers. (*See demo site).
In other words, it is a system that steadily accumulates new contracts. Please use it as a sales promotion tool to gain an edge over other companies.
Build owned media backed by experience in advanced marketing strategies.
This theme plays the role of providing an overview of the clinic and its services. At the same time, it also has the aspect of an owned media that effectively attracts customers and realizes profitability with its contents such as blogs and columns.
In addition to the original banner widgets and campaign post slider, it also links to the post type “News” to create a synergistic effect on sales promotion.
In terms of how to present and approach customers with the products and services that we offer, which is the basis of our marketing strategy, we can increase exposure while maintaining the right temperature, without being too loud or too reserved, and implement promotions that are accepted naturally and without resistance.
The trust that comes from well-thought-out service information and the beauty of the page structure.
For clinics and beauty salons that offer a large number of courses and plans, it is important to show the appeal of the services and how they can solve the problems in a way that is easy to understand. On the other hand, a complicated and difficult to read information page may give a sense of distrust, so a beautifully organized list page is worthy of more trust.
This post type features a three-tiered structure: list of all services, list of contents in the service, and detail page. At first glance, this may seem complicated, but the steps from the list of services and the list of contents to the detail page are intended to help you organize your mind and prepare yourself to read the article smoothly.
In addition, the outline of each service is stylishly organized with images, catchphrases, and descriptions to convey at a glance what kind of service or technology is the strength of the company. You don’t need to know anything difficult to implement this structure. All you need to do is to submit a series of articles from the “Services” section, and you will be able to provide fair and honest service information that will make users feel polite and friendly.
Column pages written by beauty professionals and experts pick up people who are not interested in cosmetic surgery.
Whenever there is something we don’t understand or are curious about, we just Google it. Especially in specialized fields such as cosmetic surgery and medical care, where it is difficult to solve problems on one’s own, users are always worried. In such cases, if there is a website with information provided by professionals in the field, users will surely feel saved.
This theme implements a custom post type “Column” to give readers knowledge, increase their options for action, and develop them into new potential customers. This allows you to leave all transmissions of daily events to the blog (regular posts) and develop specialized knowledge and insights from a unique perspective that cannot be found or heard on other sites.
In addition, a series of professionally written articles will help to assert the authority and credibility of your organization. By the time a reader who has been given useful information has grown into a potential customer, a solid relationship of trust will have been established. And it is quite natural for users to want to receive the same service from a site they trust.
Clinic Information & Staff to give a sense of security and trust to female users
In the case of clinics and beauty salons, where expertise and technical skills are required, it is very important to ensure that the facilities and staff are reliable and trustworthy. It is essential to have a page where customers can see the face of the company, because the deciding factor in making a final decision comes down to trust and performance.
In NOEL, two types of postings are uniquely implemented to create clinic information and staff introduction pages. For the “Clinic Information” section, we have prepared four templates that can be used to create various contents such as a representative’s greeting, clinic philosophy, equipment introduction, and access information. In the “Staff” section, in addition to a basic profile with name and photo, you can also post information that appeals to your personality, such as title (director, doctor, etc.), specialty, and PR statement.
In addition, posted contents are automatically displayed on the list page, so you can always keep them beautifully organized without having to spend time managing them.
FAQ that functions well not only as a way to reduce inquiries but also as a way to solve problems.
Whenever you search the Internet for a problem or trouble, you will see that similar cases have already been asked and answered, and you have probably been helped at least once. As you can see, the questions and worries that people have will never disappear, so FAQ can be said to be content that creates long-term needs.
This theme implements a “FAQ” that allows you to post FAQ with their answers in an organized manner. Each question can be opened and closed by clicking on it to view the answers. In addition, no matter how many questions are asked, the pager and category sorting functions make it possible to reach the desired question smoothly.
If you are devoting your resources to responding to inquiries, please focus on improving this page first. By encouraging users to solve their own problems, the number of inquiries should decrease dramatically. And you’ll be in a solid position to solve everything by looking here.
The quality of your site depends on the footer area. A well-designed footer area that functions to draw action.
The footer area is often ignored because it is not easily visible, but a well-defined footer can dramatically improve a site. However, a footer that blends in with the overall design and functionality of the site and maximizes user action cannot be achieved overnight.
Beautiful banners with eye-catching animation. Company information with logo for company location and business hours. Information with a button that can be used to link to a reservation or inquiry page. A four-row menu with easy-to-read categories. In NOEL, all of these elements are so well-balanced that they seem to be integrated into the content.
In the TCD series, we design a custom footer area every time, based on the overall concept and world view of the theme. That’s why it can be located at the bottom but still have an indispensable presence on the site. And of course, with TCD, all users can use this functional and sophisticated footer.
Just follow the steps and you’ll have a top-notch site, even if you have no experience with WordPress.
Some of you may look at the demo site and think, “It’s impossible for me to build such a high-level site…” However, in principle, TCD’s demo site is built without any customization or addition of special features. In other words, anyone can create a beautiful site like the demo site without any knowledge or skills of WordPress.
This is made possible by the “theme options” that take care of everything from basic site design to detailed adjustments. For example, you can change the left and right columns with a single click, apply different font sizes for headlines and body text, adjust the background color of images, etc. Theme options respond to various requests with intuitive operations, not to mention basic things like logo and color settings.
The key to building a stylish and original website at a low cost is the TCD theme option. NOEL, with its all-in-one implementation of so many functions, boasts a high level of performance that goes beyond the realm of themes.
Continue to Be an Expert in Beauty.
NOEL Gives Shape to Your Desire.
However, Japan is still lagging behind other developed countries in terms of women’s participation in society.
“NOEL” is a theme created in the hope of creating a society in which women can shine more brightly.
Therapists, estheticians, coordinators, designers, counselors… wrapping themselves in a fine sense and soft atmosphere, they beautifully express a worldview that can only be conveyed by women.
Please don’t think that you cannot manage a website.
Leave all the technical aspects such as company and service information, staff introductions, campaign activities, etc. to NOEL, and all you have to do is to constantly refine your sensitivity and strive to output it.
In Japan, where there is a shortage of workers due to the declining birthrate and aging population, it is essential for women to play an active role in the future. “NOEL” supports all women who work beautifully.
The advanced features of TCD theme support your website.
- Top Page Hero Header Slider (Image, MP4, Youtube, Parallax Slider)
- Content Builder that enables highly flexible top page configuration
- Box content under header with 2 or 3 column layout settings
- Frosted glass designed content heading background
- Global menu that supports three types of mega menu with images
- Mobile drawer menu that supports banner display
- Top page side button with arbitrary link settings
- Original alternative image for thumbnail
- Theme option management for quick theme change
- Custom Google Map pin markers that can also display logo images
- Designed protection page that is effective for acquiring members
- Intuitive page builder to create articles
- Header bar tracking and fixed display function (PC/phone)
- Logo upload function compatible with Retina display (header/footer)
- Related article and profile information display function under the article
- Loading screen setting function
- Emoji-related loading settings (improves page display speed)
- Custom CSS
- Favicon settings
- Quick tag setting function that allows the use of designed HTML tags
- Custom color function (main, sub, text color)
- The ability to change font size for each element (headings, body text)
- Adjust the size of registered eye catching images(regenerate thumbnails)
- Breadcrumbs list with structured markup in microdata format
- Multi-language support for administration screen (Japanese, English)
- “Meta title” and “meta description” can be set for each page
- Date, category, comment, and SNS button display selection function
- Responsive design (PC, tablet/mini-tablet/smartphone)
- Footer banner content that can be set to any link
- Footer area where company information and information content can be set
- Four-column footer menu that can display service categories
- 4 types of SNS buttons (Twitter, Facebook, Instagram, Pinterest)
- Facebook OGP and Twitter Cards function
- Standard font (selectable from Arial, San Serif, and Times New Roman)
- Column left/right change function
- Customization of the 404 page
- Footer menu bar for smartphones
- Ad space management function (upload/replace)
- Custom Post Type “Clinic Information”
- Custom Post Type “Services”
- Custom Post Type “Staff”
- Custom Post Type “Column”
- Custom Post Type “Campaign”
- Custom Post Type “FAQ”
- Custom Post Type “News”
- Original Widget “Designed Articles List”
- Original Widget “Campaign Articles List”
- Original Widget “Campaign Articles Slider”
- Original Widget “Column Category List”
- Original Widget “Google Custom Search”
- Original Widget “Archive List”
- Original Widget “Category List”
- Original Widget “Banner List (random display function)
- Original Widget “Advertisement (random display function)
WordPress theme “NOEL” (tcd072)
JPY 38,280 (tax included)
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Required Environment
WordPress 6.X or higher and PHP version 7.4 or higher are required for the server environment.
For WordPress installation, see the official documentation.